Appraisal Institute
  • 26-Mar-2021 to 25-May-2021 (CST)
  • Chicago, IL, USA
  • Full Time

Are you an experienced marketing professional seeking a new opportunity where your strategic skills and abilities will make a difference within an organization? If you are, we encourage you to apply.

The Appraisal Institute (AI) is seeking a Marketing and Sales Specialist to join our team. Reporting to the Senior Marketing Manager you'll be responsible for developing and managing the strategic marketing programs for the Appraisal Institute's education services and publications. You will also act as lead advertising in AI-owned print and digital properties.

The Appraisal Institute, located in the Chicago Loop, is a global professional association of real estate appraisers. Our mission is to advance professionalism and ethics, global standards, methodologies, and practices through the professional development of property economics worldwide. For additional information, please visit us at www.AppraisalInstitute.org

Responsibilities:

  • Plan and ensure implementation of marketing programs for education services for all course offerings and publication book launches and ensure each program meets targeted sales
  • Manage trade show program and seek new inventive ways to generate leads.
  • Be the lead for external print and digital trade advertising for programs
  • Oversee LinkedIn advertising programs.
  • Develop creative content for education and publications email advertising
  • Administer the internal advertising program for publications including Appraiser News Online, Residential Update and Valuation magazine
  • Plan and maintain the advertising calendar for these publications
  • Ensure that partners deliver materials and creative assets to meet close dates
  • Manage sales for Appraisal Institute's publications
  • Secure new vendors and opportunities to generate sales. Develop and post annual media kit to solicit advertising
  • Act as secondary lead for email deployment and integration.

Qualifications:

  • Bachelor's Degree in marketing or related field or
  • 5+ years' experience with email platforms, programs and deployment for broad communication to clients/users
  • Proficient with MS Office, and large database segmentation/management
  • Ability to prioritize multiple assignments and meet deadlines
  • Strong project management skills
  • Excellent verbal and written communication skills

What we Offer:

We offer an excellent benefits package including 401(k), generous health benefits and a convenient loop location close to public transportation.

Interviews: virtual

Job location: remote; eventually onsite

How to Apply:

Apply by sending resume by clicking on the apply button.

Appraisal Institute is an Equal Opportunity Employer.

Key Words: Marketing Specialist, Marketing Coordinator, Marketing and Sales Specialist, Marketing and Sales Coordinator

Appraisal Institute
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